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68MB

Lecture 2 The Evolution of the Marketing Concept rar

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34MB

Lecture 7 The Importance of Continuous Market Research rar

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67MB

Lecture 8 The Market Research Process rar

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85MB

Lecture 9 Consumer Behavior The Decision Making Process rar

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71MB

Lecture 5 Analyzing the Environment rar

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95MB

Lecture 6 Think Globally Act Locally rar

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63MB

Lecture 11 Consumer Behavior Internal Influences rar

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20MB

Lecture 3 Strategic Planning rar

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82MB

Lecture 4 Strategic Planning Process rar

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40MB

Lecture 10 Consumer Behavior Influences Situational Socia rar

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